Playbooks

The knowledge is free.

Everything I know about getting more revenue out of the team you already pay, written down, organized by the problem you're staring at, free to read and free to run yourself. No email gate, no teaser chapters.

What I sell is the implementation: doing it for you, or teaching your team to run it. Every playbook is honest about what the DIY path costs before it offers either.

Find the trapped value

The revenue you already earned but never captured, sitting in order history, idle data, and processes nobody has read closely.

How to find the revenue trapped in your order data

Years of order history is a balance-sheet asset nobody reads. Here are the five queries that turn it into segments, reorder windows, and win-back lists, plus the industry benchmarks that say how much that work is worth.

Distributors, retailers, and operators with 2+ years of order history and no analyst reading it · 8 min read

Decouple growth from payroll

More output from the team you already pay. The operating moves that raise revenue per employee instead of headcount.

Growing revenue without growing headcount: the operating playbook

The default answer to every growth problem is a hire, and every hire costs $130K–$153K fully loaded. The hiring test, the workflows worth encoding into systems, and the math that shows why the same revenue on a smaller payroll is a different business.

Owners and CEOs of $5M–$100M companies whose headcount grows in lockstep with revenue · 9 min read

Make AI actually ship

Why most pilots die before production, and what it takes to put systems in front of real customers.

Why most mid-market AI pilots die (and the three gates that save them)

The demo impresses, the quarter ends, nothing ships. The three gates that separate pilots that change a P&L from pilots that become a slide are a named number, production conditions from day one, and an owner on your team.

CEOs and operators who have watched a promising pilot stall after the demo · 8 min read

How to run AI agents like an org, not a toy

Chatting with a model is a hobby. Running fleets of them with role separation, budgets, and review gates is an operating skill. The org chart, the ledger, and the gates that turn AI from a clever intern into production capacity.

Owners and operators who've tried the chat tools and concluded the results are toys · 9 min read

Sell or scale

The math buyers run, the channels worth owning, and how operational efficiency turns into exit value.

Revenue per employee: the number PE buyers check first

The single metric that tells a buyer whether your company scales or just gets bigger: how it's computed, what good looks like in your industry, and the five-step chain that turns it into exit value.

Owners and CEOs of $5M–$100M companies within 3–5 years of a possible exit · 9 min read

Turning a marketplace P&L into an owned channel

Marketplaces hand you demand and take roughly a third of every sale plus the customer relationship. The five-step migration from rented demand to a store you own, shown on an operated ledger: $43,643 gross, $29,138 net, 313 sales at 100% feedback.

Operators selling through marketplaces who watch the fees grow in lockstep with the revenue · 8 min read

Want your number first?

The Capacity Check takes your industry, revenue, and headcount and shows you where you sit against your industry's revenue-per-employee benchmark, and which of these playbooks closes the gap.

Run the Capacity Check Book a call